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15/01/2026 3:05 am
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SEO (Search Engine Optimization) is like earning trust slowly, you improve your website so Google shows you naturally over time, without paying for each click.
SEM (Search Engine Marketing) is like buying a spotlight -- you pay Google to show your website instantly at the top as an ad.
- Example: SEO is opening a shop and becoming popular because people genuinely like you. SEM is paying for a big hoarding outside the shop so people notice you immediately.
