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Basics of Marketing
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14/01/2026 5:31 am
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Brand salience refers that how easily and often consumers think of your brand in a buying situation, going beyond just recognition to being top-of-mind when a purchase decision is being made, like thinking "Desidime" for Coupon codes or "Google" for searching or "Zinoy" for cashback. It's about creating strong memory links so your brand "leaps out" as a relevant, reliable choice among many options, differentiating it from general brand awareness.
